DWAYNE LUTCHNA is a Creative Director and Designer based in Brooklyn, NY with over 25 years of industry experience. He earned his BFA in Graphic Design at The School of Visual Arts, was previously an Art Director for IFC and Comedy Central, Creative Director at The Dodo, VP of Design & Creative at First Look Media, and now Design Director at Roku.
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I’ve been very fortunate in my career to have taken on roles that have had positive overall impacts on this world. From award-winning, thought-provoking series and documentaries at IFC, to making people laugh, covering the news and multiple presidential elections at Comedy Central, to promoting compassion towards animals at The Dodo, supporting independent journalism and original storytelling at First Look Media, and now connecting people to the streaming content they love at Roku.
I have built and led several multidisciplinary creative teams that have included Art Directors, Designers, Video Editors, Motion Designers, Illustrators, Copywriters, Data Analysts and Project Managers. I’ve contracted, collaborated with, and built a network of Creative Agencies, Designers, UX Designers, Photographers, Illustrators, Fine Artists, Voiceover Actors, Set Designers, Stylists, Production Artists and more.
My experience encompasses brand identity work, key art and movie poster design, trailer and sizzle development, environmental design, packaging, large scale daily digital video publication, to big budget marketing campaigns (TV, mobile, digital, social, print, outdoor, experiential, OTT). My work has been on display at the Art Director’s Club, has won several Promax BDA awards, I’ve spoken in front of hundreds at live-streamed industry events, been a multi-guest speaker at Parsons School of Design, and judged the CADC Awards. I’ve art directed shoots with Key & Peele, Trevor Noah, Hasan Minhaj, Jordan Klepper, Nick Kroll, John Mulaney, Jenny Slate, Nathan Fielder, Natasha Leggero, Michael Ian Black, Pete Davidson and more.
I strive to do good in this world, and create great work in the process. I’m obsessed with design and typography, building brands, creating systems, refining processes and developing strategies, but also care deeply about being a great manager and mentor to creative teams. Please feel free to say "Hello."
dwaynelutchna@gmail.com / 917.561.3539