Art Direction, Design

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As we finalized our brand refresh it was important to communicate our updated mission statement and brand pillars to the entire team – we did so with a custom brand book that would be given to every employee.

I designed the book, case and oversaw printing. I also created new permanent lobby art that incorporated a flexible and very cost effective system that allowed us to regularly update these rectangular “tiles” by covering old key art with current season art, or replacing outgoing series with incoming ones.