Creative Direction, Design, Copywriting
Lead a team of Designers, overseeing and elevating all brand experience advertising on platform.
Work closely with Advertising and UX Teams to develop and launch new ad products, as well as design templates, write policy and create guidelines.
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Art Direction, Design, Copywriting: Keith Landon, Gabriela Silva, Gregory Boerum, Emma Gordon, Stacy Bernstein, Justin Miskowski, Claudia Habrahamshon
Creative Direction, Design
Creative Direction, Design
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Design: Johnny Lyon
Creative Direction, Design
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Art Direction, Design: Jordan Achilli, Johnny Lyon
Creative Direction, Design
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GFX Package Design: Amy Chen
Creative Direction, Design
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Motion Design: Johnny Lyon
Design: Amy Chen
Creative Direction
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Art Direction, Design: Johnny Lyon
Creative Direction, Motion Design
Motion Design, Sound Editing: Tom Grenier, Kasy Vasco, Kayleigh Hong, Johnny Lyon
Creative Direction, Design
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Title Treatment Design: Chike Ozah
GFX Package: Amy Chen
Motion Design: Tom Grenier
Art Direction, Design
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Photography: Martin Schoeller
Creative Direction
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Art Direction, Design: Johnny Lyon
Winner: Best Poster Design
La Cabina – Festival Internacional de Mediometrajes de València
Creative Direction, Design
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Art Direction, Design: Laura Strohbusch
Creative Direction, Design
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Product Design: Allegra Denton, Nick Simmons
Creative Direction, Design
Creative Direction, Design
Motion Design, Sound Editing: Tom Grenier, Kasy Vasco, Kayleigh Hong
Creative Direction
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Art Direction, Design: Johnny Lyon
Creative Direction
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Motion Design: Thornberg and Forester
Creative Direction, Design, Copywriting
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Original illustration from Topic Issue No. 11 / “Animalia” Mixtape / Symphony No. 42
Creative Direction, Design
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Art Direction, Design: Britta Hope
Creative Direction, Design
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Key Art, Title Treatment
Creative Direction, Design
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Motion Design, Sound Design: Tom Grenier, Kasy Vasco, Kayleigh Hong
Creative Direction, Copywriting
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Designer: Amy Chen
Original illustration from Topic Issue No. 05 / Monologue with Masha Gessen
Creative Direction, Design
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Art Direction, Design, Motion Design: Johnny Lyon
Creative Direction, Design
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Overall brand identity work for broader company; logo use, type, color palette, collateral, premiums, office space concepts and execution, etc.
Creative Direction, Design
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Design: Ken Yamaguchi
Creative Direction, Motion Design
Motion Design, Sound Editing: Tom Grenier, Kasy Vasco, Kayleigh Hong, Johnny Lyon
Creative Direction
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Illustration: Hanneke Supply
Creative Direction, Design
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Program Design: Amy Chen
IG Story Animation: Tom Grenier
Creative Direction, Design
Creative Direction, Design
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Led a department of 10+ creatives (motion designers, video editors, illustrators, copywriters, media manager), and oversaw the daily execution of our Snapchat Discover channel. Provided creative direction on every aspect of our channel – design, typography, animation, video editing, copy writing, storytelling.
Refreshed and evolved the look and feel of our channel with new templates, animation usage, color palette and a truncated typeface library. Despite Snap’s global decrease in daily active users, we saw continued growth in all metrics (uniques, time spent and subscribers), with average daily unique viewers more than quadrupling in under two years.
Video Editing, Motion Design: Kristof Goeser, Tom Grenier, Kasy Vasco, Michael Fabiani, Kayleigh Hong
Illustration: Marian Blair
Creative Direction, Type Design
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Design: Bernarr Merriett
GFX Package Design: Amy Chen
Art Direction, Design
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Photography: Peter Yang
Creative Direction, Video Editing, Motion GFX
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Video Editing: Stephanie Weaver, Tom Grenier
Reel for topic.com (no audio)
Sizzle reel for brand sponsorship presentations and events
Creative Direction, Design
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Motion Design: Kasy Vasco, Kayleigh Hong
Art Direction, Design
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Photography: Peter Yang
Creative Direction
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Art Direction, Design: Britta Hope
Creative Direction, Design
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Some of the funnest and most creatively challenging projects are the ones with no limitations – no style guide, no brand identity – just try and capture an energy and make an impression.
Art Direction, Design, Animation
Art Direction, Design, Typography
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Creative Direction: Marty Resetar
Marketing collateral and ID campaign built around a brand refresh.
Creative Direction, Design
Art Direction, Design
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Creative Direction: Marty Resetar
Our partnership, Fresh Milk Design Co. which specialized in servicing the music industry was commissioned by Marty Resetar, Creative Director at Fuse to create key art for a number of projects.
Art Direction, Design
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Design is most powerful when it can create change. Some of the projects I’ve done for non-profits like PETA are some of the most important work I’ve ever done.
Creative Direction, Design
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An exercise and unsolicited attempt to capture Spotify’s attention and land a job there. I pitched my case for evolving the logo to evenly weighted lines, changing their brand font to Avenir, simplifying copy on their ads to showcase talent with striking photography treated in a unique and identifiable way, and to broaden their landscape of streaming content to include comedians. Sadly, I never got a response.
Art Direction, Design
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Photography: Matthias Clamer
Art Direction, Design
Art Direction, Design
Creative Direction, Design
Art Direction, Design
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Brand identity for a new creative blog.
Art Direction, Design
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Entirely custom, from the color and embroidery to the piping.
Art Direction, Design
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Multi-season marketing campaigns and internal promotion.
Art Direction, Design
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As we finalized our brand refresh it was important to communicate our updated mission statement and brand pillars to the entire team – we did so with a custom brand book that would be given to every employee.
I designed the book, case and oversaw printing. I also created new permanent lobby art that incorporated a flexible and very cost effective system that allowed us to regularly update these rectangular “tiles” by covering old key art with current season art, or replacing outgoing series with incoming ones.
Creative Direction, Design, Illustration
Art Direction, Design
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Photography: Ian White
Art Direction, Design
Creative Direction, Design
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Created the brand identity, including logo, packaging design, illustrations, and overall aesthetic for the lip balm line, which informed the remaining product catalog.
Art Direction, Design
Art Direction, Design
Art Direction, Design
Art Direction, Design
Art Direction, Design
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Photography: Peter Yang
Art Direction, Design
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Photography: Peter Yang
Art Direction, Design
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Photography: Peter Yang
Art Direction, Design
Art Direction, Design
Art Direction, Design
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Photography: Martin Crook
Composited images for press and DTO.
Art Direction, Design
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Title Treatment: Raul Alejandro
Event collateral and package design – foil stamped credentials, ticket, direction card.
Creative Direction
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Illustration: Shawna X
Art Direction, Design, Typography
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Photography: Peter Yang
Art Direction, Design
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Photography: Martin Crook
The guys from Workaholics weren’t available for a promo shoot, so we cast some dogs in their place.
Art Direction, Design, Copy Writing
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Photography: Peter Yang
Art Direction, Design
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Photography: Danielle Levitt
Animation: Rachel Collado
Art Direction, Design
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Creative Direction: Marty Resetar
Art Direction, Design
Creative Direction
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Art Direction, Design: Britta Hope
Creative Direction, Design
Creative Direction
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Art Direction, Design: Laura Strohbusch
Creative Direction, Design
Design
Art Direction, Design
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Multiple creatives commissioned by SundanceTV.
Creative Direction, Design
Art Direction, Design
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Event signage for South Park’s 15th season at Comic Con San Diego.
Art Direction, Design
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Photography: Lane Savage
Art Direction, Design, Typography
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Since it was the final season, we thought it was appropriate for them to go out in style with a memorial street mural and custom typography.
Art Direction, Design
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Creative Direction: Marty Resetar
Key art for marketing campaign, and packaging design for DVD box set.
Creative Direction, Design
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Art Direction, Design: Johnny Lyon
